NIRS ONLINE AND CONVERGENCE
NIRS seeks to lead First Nations through the establishment of a broadcasting and media portal that compliments our program service delivery via satellite so that any user, anywhere can access through multi-platforms our content including devices like smartphones, iPads, tablets, digital radio, television and computers. NIRS Online will be a portal that offers users the ability to not just interact but also generate content by First Nations Producers for all Australian as well as the world.
NIRS recognizes user choice is paramount in this new digital age. With the volume and variety of online content now available, users want this delivered on-demand. NIRS Online seeks address this trend and develop a portal that offers First Nations content utilizing the Government’s National Broadband Network (NBN).
NIRS Online is will proivde applications that can be downloaded and installed on smartphones and mobile tablets to provide access to NIRS and its programs and this will be achieved by leveragin social media applications like Facebook, Twitter and RSS.
NIRS seeks to lead in national strategies serving First Nations markets nationally and internationally through social media to:
- Increase the breadth and depth of our footprint in terms of region, coverage and range of content, programs and communications.
- Ensures First Nations Community Broadcasters can access programs and interact with NIRS content in new and innovative ways.
- Maintain, Improve and develop opportunities for other NIRS programs that reflect the demand for content by First Nations Peoples.
- Expand the number of community based radio programs, special and outside broadcasts produced.
- Migrate NIRS from Optus Aurora onto Optus Digital and expand from one to four channels via free-to-air television.
- Expands NIRS through migration to VAST and partially readdress the broadcast black spots and permit NIRS to be heard in all metropolitan, regional, rural and remote locations.